In 2007 at SXSW, the New York Times called me the King of Twitter and so did Slate and Buzzfeed. Now Texas Monthly has put out an exhaustive and fascinating analysis of how this event changed everything and made Austin the tech marvel of the world. No going back now!
It was, fittingly, a start-up that helped make Austin what it is today: Twitter, which came to SXSW in 2007. It had officially launched a few months earlier, but at SXSW the company unleashed a full-scale marketing blitz, setting up flat-screen TVs all over the convention center and signing up attendees. Soon they were tweeting about things like where to go for dinner, and before long, everyone was checking their smartphones to see what everyone else was doing. It was the beginning of a new age, and both the city and SXSW would never be the same. – See more at: http://www.texasmonthly.com/the-culture/austin-and-the-city-of-the-eternal-boom/#sthash.B4FFDs3O.dpu
A hipster paradise, a high-tech nirvana, a festival wonderland. Today Austin barely resembles the sleepy college town I moved to in the seventies. How it changed is the story of a lifetime.