Paul Walhus ("Paul") will build a network of professional, SEO-optimized real estate websites for The Bergeron Group ("Nancy"), each targeting specific markets, neighborhoods, and buyer types in the Hot Springs, Arkansas area.
Each website includes:
Custom design with Bergeron Group and Keller Williams branding
Mobile-responsive layout that works on all devices
SEO optimization — Schema.org data, meta tags, FAQ sections
Contact form with lead source tracking (you'll know which site each lead came from)
Cross-linking to the hub site and other sites in the network
Google Analytics and Search Console setup
Custom domain configuration with SSL
2. Pricing
Service
Rate
How It Works
Website Development
$400 per site
You're invoiced only when a site is completed and you've seen it
Domain Management
$4/month per live site
DNS, SSL, uptime monitoring — invoiced monthly for active sites only
You control the pace. There is no minimum number of sites per month. You decide how fast or slow we build. If you want 8 sites in April and 3 in May, that's fine. If you want to pause for a month, that's fine too. You're never locked into a number you're not comfortable with.
What's NOT included in the per-site fee (paid at cost by Nancy):
Domain registrations — approximately $10-15 per domain per year
Web hosting — we'll find the most cost-effective option together
Paul will recommend domains and hosting but will not purchase anything without Nancy's approval. All costs are reimbursed at cost with no markup.
3. Getting Started — Phase 1
To get the network rolling, the initial plan is:
Deliverable
Target
Investment
Hub site (thebergerongroup.com) + 7 niche sites
End of April 2026
$3,200 (8 sites × $400)
This is a target, not a commitment. If you'd prefer to start with fewer sites — say 5 instead of 8 — we adjust. The priority sites are chosen together, and you approve each one before I build it. Nothing gets built that you haven't agreed to.
After Phase 1, we'll review results together and decide on the pace going forward based on what's working and what fits your budget.
4. Payment Terms
Website builds are invoiced in small batches as sites are completed (typically 2-4 sites at a time)
Domain Management is invoiced monthly based on number of live sites
Approval — for any new domain registrations before Paul registers them
6. You Own Everything
All websites, content, and design assets are owned by Nancy / The Bergeron Group upon payment
All domain names registered on Nancy's behalf are owned by Nancy
All platform accounts (Google Analytics, Search Console, form services) are created under Nancy's accounts and owned by Nancy
If this agreement ends for any reason, Nancy keeps everything — every site, every file, every login
7. Confidentiality
Both parties agree that the multi-site strategy, domain portfolio, and competitive positioning are strictly confidential. Paul will not disclose any project details to third parties without Nancy's written consent. This obligation survives the end of this agreement.
8. Flexibility & Pausing
Nancy may pause new site development at any time with written notice. No fees are charged during paused periods except Domain Management for existing live sites.
Nancy may adjust the pace — more sites per month or fewer — at any time by mutual agreement
Either party may end this agreement with 30 days written notice
Upon ending, Nancy pays for all completed work, and Paul delivers all files and access within 14 days
9. Revisions
Each website includes up to 2 rounds of revisions after Nancy reviews it
Additional revisions beyond that are billed at $40/hour
Any new services or expanded scope will be discussed and agreed upon before work begins
10. Workspace
If mutually convenient, Nancy may offer shared workspace at the office (801 Central Ave, Ste 30) for Paul to use during the project. This is optional and at-will — either party can adjust this arrangement at any time.
11. Expectations
Paul will follow SEO best practices to maximize visibility, but cannot guarantee specific Google rankings — those are determined by third-party algorithms
Paul is not liable for issues caused by third-party services (hosting, domain registrars, form providers)
Paul's total liability shall not exceed fees paid in the preceding 3 months
12. Agreement
By signing below, both parties agree to the terms outlined above. This is a straightforward working agreement — no hidden terms, no surprises. Nancy controls the pace, owns everything, and can pause or stop at any time.