What Nancy needs to do & what Paul handles — for launching The Bergeron Group website network
These are the items only you can provide. None of them take more than a few minutes, and I can walk you through any of them in person.
This lets me see every domain you own, their expiration dates, and where they're currently pointed. Without this, we're flying blind.
Share login credentials (or delegate DNS management access) for:
I need this to point your domains to their new websites. Your passwords stay private — I only need enough access to change DNS settings.
Which email address should receive lead notifications from the websites?
Every time someone fills out a contact form on any of your sites, you'll get an email that tells you who they are, what they're looking for, and which website they came from.
Do you have a Google account (Gmail) you use for business? I'll set up Google Analytics and Google Search Console under your account so you own the data. If you don't have one, I can help you create one.
I'll walk you through thebergerongroup.com in person. We'll review:
Once you approve it, we go live the same day.
Every website I build has a tracking system that tells you exactly where each lead came from. Here's what it looks like in practice:
Example: A buyer searches Google for "Lake Hamilton homes for sale"
1. They find lakehamiltonhomesforsale.com (one of your niche sites)
2. They fill out the contact form on that site
3. You get an email that says:
Subject: New Lead from lakehamiltonhomesforsale.com
Name: John & Jane Smith
Email: john@email.com
Phone: (555) 123-4567
Interest: Buying a Home
Source: lakehamiltonhomesforsale.com
Message: "Looking for waterfront on Lake Hamilton, budget $350-450K"
You know instantly: who they are, what they want, and which website brought them to you.
| What | How You'll See It |
|---|---|
| Contact form submissions | Email to you with the source website tagged |
| How many visitors each site gets | Monthly report from Google Analytics |
| What Google searches find your sites | Monthly report from Google Search Console |
| Which sites generate the most leads | Form submission counts by source |
| Which keywords are driving traffic | Search Console keyword rankings |
I'll put together a simple monthly report showing you all of this — which sites are getting traffic, which are generating leads, and which keywords you're winning on Google. No jargon, just numbers that matter.
For full transparency, here's everything happening behind the scenes. You don't need to do anything for these — this is all on my end.
| Task | Status |
|---|---|
| Build and design thebergerongroup.com hub site | Done |
| Write SEO content, meta tags, Schema.org data | Done |
| Integrate your real Hot Springs photos | Done |
| Set up contact form with lead source tracking | Done |
| Research and categorize 196 niche domains | Done |
| Map out the full rollout strategy | Done |
| Configure DNS to point thebergerongroup.com to the new site | Waiting on GoDaddy access |
| Set up Google Analytics on all sites | Waiting on Google account |
| Set up Google Search Console on all sites | Waiting on Google account |
| Register priority niche domains | Waiting on Nancy's approval |
| Build spoke sites (niche market websites) | Begins after hub site goes live |
| Cross-link all sites into the network | Ongoing as sites launch |
| Monthly performance reports | Begins after first month live |
Just so we're on the same page about what this costs:
| Item | Cost | Who Pays |
|---|---|---|
| Website builds | $400 per site | Nancy → Paul |
| Domain management | $4/month per live site | Nancy → Paul |
| Domain registrations | ~$12/year per domain | Nancy (at cost) |
| Web hosting | TBD (we'll find the best option) | Nancy (at cost) |
| Google Analytics | Free | — |
| Google Search Console | Free | — |
| Contact form service | Free (up to 250 submissions/month) | — |
| Lead source tracking | Free (built into every form) | — |
The math that matters: One closed deal from a niche website = ~$7,500 commission. That single deal pays for 17 website builds or 5+ years of domain registrations. The ROI on this is hard to beat.
Everything you need to do, in one place: