This Week (Before April)
These are blockers. Nothing else moves until these are done.
Critical Path — Do Immediately
Get Nancy's GoDaddy domain CSV export. Log in → My Products → Domains → Export. Without this, we're flying blind on what she owns, what's expiring, and what DNS to change.
blocker
Get GoDaddy & Netfirms login access. Needed to configure DNS and point domains to hosting.
blocker
Register priority domains — retirehotsprings.com, hsvhomesforsale.com, hotspringsluxuryhomes.com, lakefronthotsprings.com, and the other 7 available residential domains. ~$130 total. Before competitors grab them.
urgent
Send B2 Web Studios the hosting pitch (b2webstudios.html). Get his quote and architecture recommendation for the full network.
this week
Follow up with Charles regarding Chris's contact info (from meeting action items).
this week
Set up invoicing system. How is Nancy paying? Invoice, check, Venmo, Zelle? Get this sorted before delivering work.
this week
Simple scope agreement. Even a 1-page email confirming $400/site, retainer terms, confidentiality. Protects both sides.
this week
Do not skip the contract/agreement. Even a simple email confirmation. You have a verbal deal and a confidentiality agreement with Dorothy — put the financial terms in writing before delivering billable work.
Alternate Hub Domains
thebergerongroup.com is the primary hub. realhotsprings.com and thespacity.com are registered. Here are additional premium domains available for an alternate hub, redirect, or podcast brand:
| Domain | Why It's Great | Status |
|---|
| callbergeron.com |
Direct call-to-action IN the domain name. "Just callbergeron.com." Perfect for radio, podcast, yard signs. |
AVAILABLE |
| bergeronhq.com |
Short. Modern. Implies headquarters & command center. Works for the AI hub brand. |
AVAILABLE |
| bergeron.realty |
Premium .realty TLD. Clean, professional, unmistakably real estate. "bergeron.realty" is sleek. |
AVAILABLE |
| livehotsprings.com |
"Live in Hot Springs." Aspirational. Works for relocation + lifestyle marketing. Great SEO. |
AVAILABLE |
| naturalstatehomes.com |
Arkansas = "The Natural State." Statewide appeal. Could scale beyond Hot Springs. |
AVAILABLE |
| hotsprings.realty |
Exact-match premium TLD. "hotsprings.realty" — doesn't get more direct than that. |
AVAILABLE |
| hotspringslife.com |
Lifestyle brand. "The Hot Springs Life." Works for blog, podcast, relocation content. |
AVAILABLE |
| bergeronre.com |
Short abbreviation. "Bergeron Real Estate" in 13 characters. Clean business domain. |
AVAILABLE |
| hotspringsagent.com |
Exact buyer search term. "Hot Springs agent" is what people Google when they want a realtor. |
AVAILABLE |
| spacityre.com |
Spa City + RE. Short, local, recognizable to anyone from Hot Springs. |
AVAILABLE |
| hotspringslocal.com |
"Your local Hot Springs expert." Trust signal. Works for SEO and branding. |
AVAILABLE |
| movetohs.com |
Ultra-short relocation domain. "Move to HS." Catchy, memorable, 10 characters. |
AVAILABLE |
| bergeron.house |
Modern .house TLD. Unique. "bergeron.house" sounds premium and distinctive. |
AVAILABLE |
Top picks: callbergeron.com is a showstopper — it's a call-to-action built into a domain name. Put it on yard signs, business cards, podcast outros. bergeron.realty is the most professional. livehotsprings.com is the best lifestyle/relocation play. All ~$12 to register.
Phase 1: Foundation (Weeks 1-2 of April)
Deploy & First Deliverables
Deploy thebergerongroup.com live — Cloudflare Pages, Brett's hosting, or LiquidWeb. Get the hub online with custom domain + SSL.
week 1
Set up Web3Forms or Formspree — contact form must send real leads to Nancy's email with source-site tagging.
week 1
Google Analytics + Search Console on the hub site. Baseline data from day one.
week 1
Build the template system. Strip thebergerongroup.com down to a reusable base. CSS variables for per-site color accents. Modular content blocks. This is what lets you build sites fast.
week 1
Build first 7 spoke sites — start with domains Nancy already owns: lakehamiltonhomesforsale.com, kellerwilliamshotsprings.com, hotspringspropertygroup.com, propertyforsaleinhotsprings.com, hotspringsnationalparkhomesforsale.com, hotspringsparkavenuerealestate.com, hotspringshistoricdistrictproperty.com
week 1-2
Cross-link all live sites. Hub links to all spokes. Each spoke links to hub + 3-5 related spokes.
week 2
Realtor® trademark formatting. Make sure all branding is compliant before going wide.
week 1
Invoice Nancy: 7 sites × $400 = $2,800 + podcast studio setup $2,500 + domain management $150 = $5,450
week 2
Phase 2: Build Momentum (April-May)
Scale Site Production & Start Podcast
Build 14 more spoke sites (7 in April, 7 in May). Use newly registered domains + remaining owned domains.
Pedro builds podcast studio at Nancy's office. $600-750 flat fee from the $2,500 setup budget.
Record first podcast episode. Content feeds multiple websites. Start with "Why Hot Springs" or "Buying Lakefront on Lake Hamilton."
SEO retainer kicks in — $650/mo starting May. Content updates, cross-link optimization, ranking reports.
Show Nancy Search Console data. First indexing results. Even early data builds confidence and justifies continued investment.
Set up AI command center at Nancy's office. 2-3 desks. Being physically present generates more work naturally.
Image optimization pass. Compress all images, add WebP with JPG fallback, implement lazy loading. Speed = rankings.
Phase 3: Full Stack Revenue (June-September)
All Revenue Streams Active
Build 20+ more sites — niche domains (hunting land, fixer-uppers, cabins, tiny homes, owner finance, etc.)
AI services launch — $400/mo. AI avatar videos, automated market reports, social media content.
Podcast production team running — Mark Britton, B2 Web Studios, Ian Morrish on remote production. $400/mo.
Register niche domains in batches as you're ready to build those sites. 22 available niche domains at ~$12 each.
Monthly revenue target: $4,120-$4,540. All 5 streams active: sites + retainer + podcast + AI + domain management.
Show Nancy real lead data. Which sites generate leads, which keywords rank, traffic growth. This is how you justify expanding scope.
Phase 4: Compound & Grow (Q4 2026+)
The Flywheel Kicks In
Complete remaining sites — reach 57 total by end of year.
Quarterly strategy review with Nancy & Mark. Show ROI, discuss new opportunities, plan next year.
Sites compound in authority. Cross-links strengthen, domain age grows, rankings climb. The moat deepens.
Transition to recurring revenue mode. $2,650/mo from retainer + podcast + AI + domains + occasional new builds.
What Not To Do
- Don't build all 57 sites at once. Deliver in batches, show results, build trust.
- Don't pitch more services until the first 10 sites are live and performing.
- Don't break confidentiality. This is Nancy's competitive edge. You and Dorothy agreed to this.
- Don't skip the contract. Get financial terms in writing before delivering billable work.
- Don't forget the Realtor® trademark. KW is strict about this — get it right from the start.
Revenue Summary
| Period | Revenue | Avg/Month |
|---|
| Q2 2026 (Apr-Jun) | $13,470 | $4,490 |
| Q3 2026 (Jul-Sep) | $13,200 | $4,400 |
| Q4 2026 (Oct-Dec) | $11,520 | $3,840 |
| 2026 Total | $38,190 | $4,243 |
| 2027 Recurring | $31,800 | $2,650 |
| 2-Year Total | $69,990 | |
From one client. One strategy. One system.
The Team
| Person | Location | Role |
|---|
| Paul Walhus | Hot Springs, AR | Project lead, AI, site builds, LiquidWeb hosting |
| B2 Web Studios | Appleton, WI | B2 Web Studios CTO (25 yrs). Hosting, WordPress, senior web dev |
| Chris Sabato | Oregon | DigitalOcean Droplets, server infrastructure, apps |
| Pedro | Office Hours | Podcast studio build (on-site, $600-750) |
| Mark Britton | Office Hours | Podcast production (remote) |
| Ian Morrish | Office Hours | Podcast production (remote) |