Private run of show · not indexed

Theme

The magnetics call, on rails.

A 30-minute script — reconnect, frame, prove, demo on their own business, ask.

WhenTue Jul 7 · 2:00–2:30 PM CT

Zoom (primary)zoom.us/j/5013651001 · ID 501 365 1001

Meet (backup)meet.google.com/eyi-fquq-agy

RoomTim Costello · Melissa Morman · you

Who's on the call

Tim Costello — founder of BHI/BDX; in 2017 told builders to prepare for AI. Now CEO & Chairman of Correlated Magnetics Research / Polymagnet (Huntsville). He organized this call.

Melissa Morman — CX & Digital Evangelist, 22-year CXO of BDX / Builder Homesite. Your longtime collaborator.

The one thing they should feel

"Paul already built our marketing — and he already built it for our magnetics business, before we even asked."

You're not pitching a capability. You're showing finished work on their own company.

2:00 · 2m

Warm open & reconnect

low key

"Tim, Melissa — good to see you both. It's been a minute. Tim, congrats on the Polymagnet chapter — I didn't put it together at first that it was you running it."

Keep it human for 90 seconds. Let them talk first.
Don't open the deck cold. This is old friends catching up, then a show.
Melissa's on needsAction — if she's late, start with Tim, loop her in.

2:02 · 3m

The frame — your call came true, Tim

1 idea

"Back in 2017 you told a room of builders: the next wave is AI, get ready. You were right — and it's here now. The web is being read by agents, not just people. I've been building for that world every day since."

Agents First — sites built so an AI agent can find, read, and recommend a business. That's the whole network principle.
Land it in one sentence, then move. Don't lecture — Tim coined this.

2:05 · 4m

Proof — I already did this for you

the hook

"Melissa — BeJane. I built that for BDX and ran it five years. Watch this: I rebuilt the whole thing in an afternoon."

wholetech.com/bejaneBeJane, rebuilt — 5 years → an afternoon wholetech.com/decks/melissaThe deck — if they want the story

The cost collapse is the point: 5 years of work → one afternoon.
Scale proof, said plainly: ~200 sites, ~34K visitors/month, run solo.
This is the emotional pivot — I built your site once; now I can build anything, fast.

2:09 · 11m

LIVE DEMO — on the magnetics business

share screen

"Now here's the part I'm excited about. I didn't come with a hypothetical — I already built marketing and websites for your magnetics business. Let me show you, live."

Screen-share order — start with the case file, then the two working guides, then the three concept pitches. Talk while they load.

c.deptmatic.comThe magnetics case file — the engine, themed to magnets: real audit scores multipolemagnets.comProgrammable-magnet guide — our "customer zero," 1,250 hits multipolemag.comMagnetics content site — 886 hits, design 77/99

Three ways in — pick the look you like. Same engine, three art directions built for Polymagnet:

polymag.deptless.comThe departure board — dark, kinetic polymag.automarketingdept.comThe engineer's brief — clean, technical polymag.automarketing.wholetech.comWonder, first — editorial, warm

Let Tim pick a favorite out loud — that's a soft yes and tells you the taste to build to.
On the case file: point at a real audit score, then say "the engine found that, not me."
If they ask "is this you or a template?" — "It's a real engine I run on 200+ of my own sites. This is customer zero for magnets."
Backup catalog if they want the whole map: deptmatic.com/all/

2:20 · 5m

The offer — the whole department

name it

"What you just saw isn't a website. It's a marketing department that runs itself — it audits the site, drafts the SEO, the content, the social, the email — and ships it. You just approve."

The seven roles

Content · SEO · Social · Email · Revenue · Analytics · Creative. Each one: read the data → generate the fix → you gate it → ship.

Email & social go out as drafts — nothing auto-sends without a human.

What it costs

$2,400 one-time to stand it up · $12/mo to run it · + the domain.

AI runs at cost, ~$5–$30/mo, on your own account. No agency retainer, no headcount.

Contrast: a marketing hire is $390k/year fully loaded. This is the department, none of the staffing.
Don't oversell the price — the demo already did the selling. State it plainly, move to the ask.

2:25 · 5m

The ask & close

get a yes

"Here's what I want: give me one project on the magnetics side. Point me at the thing that's been sitting on the list. I'll have working proof in days, not quarters — on your real business, so you can judge it for what it is."

Concrete next step: "What's the one page or campaign you'd love to see done by Friday?"
If yes → confirm the target, promise a link, set a quick follow-up.
If "let me think" → "I'll send you the demo links so you can click through — no pressure." (You'll draft that email after.)
Close warm: "Clear minds, open hearts — can't lose."

＋

Keep in your back pocket

objections

"How is this so fast / cheap?"

"Same reason BeJane took an afternoon. I've built the tooling for five years and I run it every day across 200 sites. You're renting a machine that's already warm."

"Who actually does the work?"

"My team and the engine. You approve; nothing ships without a human gate. Think of it as a department you supervise, not software you operate."

"We have people for this."

"Great — this makes them 10× faster. It drafts, they judge. It's the intern that never sleeps, not the replacement."

"Is the magnetics content accurate?"

"The audit numbers are real, pulled live from the engine. The copy is a starting draft you'd sign off on — that's the whole approve-before-ship idea."

Don't: name the underlying AI vendor, over-explain the tech, or read pricing before the demo lands. Let Tim pick a design out loud — that's your yes.