Fifteen points, in order, with the line to say. Work top to bottom; the demo is the middle third.
"Tim, Melissa — good to see you both. Tim, congrats on the Polymagnet chapter; I didn't put it together at first that it was you running it."
90 seconds of catching up. Don't open a deck cold — this is old friends, then a show.
"Back in 2017 you told a room of builders the next wave was AI — get ready. You were right, and it's here. The web is being read by agents now, and I've built for that world every day since."
Agents First — sites built so an AI agent can find, read, and recommend a business. One sentence, then move; Tim coined this.
"Melissa — BeJane. I built that for BDX and ran it five years. I rebuilt the whole thing in an afternoon."
The point is the cost collapse: 5 years → one afternoon.
"I run about 200 sites, ~34,000 visitors a month, solo — on the same engine I want to point at your magnetics business."
Don't dwell. It's the credibility line before the reveal.
"I didn't come with a hypothetical. I already built marketing and websites for your magnetics business. Let me show you, live."
This is the hinge of the whole call. Slow down, share screen, talk while pages load.
"This is the engine themed to magnets — it audited real sites and scored them. The engine found these, not me."
Point at one real audit score and let it land.
"These two are our own coded-magnet guides — the sites I use to prove the engine on magnetics before pointing it at you."
1,250 & 886 all-time hits — real pages, real traffic.
"Three front doors for Polymagnet, same engine behind each. Which one feels right to you?"
Getting Tim to choose out loud is a soft yes — and tells you the taste to build to.
"And if you want the whole picture, here's every page I've built across this cluster."
Optional — only if they're leaning in and want more.
"That's not a website. It's a marketing department that runs itself — it audits, drafts the SEO, content, social and email, and ships it. You just approve."
Seven roles. Email & social go out as drafts — nothing auto-sends without a human.
"$2,400 to stand it up, $12 a month to run it, plus the domain. AI runs at cost, about $5–$30 a month, on your own account."
A marketing hire is ~$390k/yr fully loaded. The department, none of the staffing. Say it once and move.
"Give me one project on the magnetics side. Point me at the thing that's been sitting on the list — I'll have working proof in days, on your real business."
Concrete: "What's the one page or campaign you'd love to see done by Friday?"
"Perfect — I'll get you a link by [day]. Let's put fifteen minutes on the calendar to look at it together."
If "let me think" → "I'll send the demo links so you can click through — no pressure." (You'll draft that email after.)
"Clear minds, open hearts — can't lose."
Don't name the AI vendor. Don't over-explain the tech. Let the demo do the selling.